View From the Bridge - ALBERT PETER

Albert Peter and Silversea CruisesALBERT PETER
Silversea Cruises

Albert Peter shares his view from the bridge and doscisses Silversea Cruises' new "Privileged Passage,"cruise concept.


By Albert Peter

Silversea Cruises offers a groundbreaking ultra-personalized and ultra-inclusive vacation experience, called "Privileged Passage," an exclusive style of ultra-luxury cruise travel.

The company, long recognized as a luxury travel innovator and trendsetter with its flexible open dining concept, generous all-inclusive shipboard policy and unique Personalized Voyages program, is planning to take things to the next level by offering guests even greater personal freedom and flexibility in customizing their own cruise experience to suit their personal lifestyle, while incorporating an expanded and enhanced array of complimentary amenities and benefits.

The Privileged Passage concept is designed to showcase an active-lifestyle luxury cruise as a unique, nontraditional vacation experience. The company's goal is to create an environment that allows guests to enjoy everything that has made Silversea a leader in luxury travel, along with a totally unstructured, non-regimented, casual and relaxed onboard atmosphere.

To attract more first-time and nontraditional cruisers, we want to completely break the mold of the conventional cruise vacation and change travelers' perceptions about the rigidity and formality often associated with cruising. Due to the unique size of our vessels, we're able to take full advantage of our hardware to offer guests an intimate vacation experience that is truly personalized and designed by the guest to fit his or her individual lifestyle.

By offering a unique cruise option that incorporates everything that Silversea already offers, along with the addition of more complimentary amenities and benefits tailored to an active lifestyle, we're opening the door to many travelers who never thought about booking a cruise before. If this pilot cruise is as well-received as we expect, we plan to offer more voyages of this type.

The Privileged Passage program does away with formal nights and receptions. Guests do not have to worry about packing a tuxedo or evening dress; instead, they'll enjoy the freedom to dress in comfortable casual resort attire throughout the voyage. Guests find it easier to design their day with extended open hours for the fitness center and spa. They are also able to request Early Embarkation and Late Disembarkation at no additional cost. Silversea also make it easier for guests to personalize their experiences ashore by offering a selection of complimentary tours specially designed to intimately connect travelers to the places and cultures they visit. Other enhancements include more casual-style entertainment featuring contemporary bands, jazz ensembles and lively mix shows by disc jockeys from around the world.

In addition to spacious, ocean-view accommodations (most with private veranda), award-winning gourmet cuisine, personalized service, and warm Italian hospitality, Silversea guests already enjoy a generous selection of all-inclusive shipboard amenities, including complimentary beverages, wines and spirits served throughout the ship, 24-hour room service, stocked in-suite beverage cabinet and all gratuities. Plus, with the line's exclusive Personalized Voyages program, guests can customize the length of their cruise to fit their personal schedule.


For more information about Silversea Cruises visit:


• Naomi Kabak
Senior Vice President
Group IST

• Guy A Young
President & CEO of Uniworld Boutique River Cruise Collection

• Larry Pimentel
President & CEO of Azamara Club Cruises

• Cdr Mark Gaouette
Maritime Security Consultant
Department of Homeland Security

• Rick Sasso
President and CEO
MSC Cruises

• Diane Moore
Windstar Cruises

• Paul Strachan
Pandaw River Cruises

• James Rodriguez
Senior Vice President, Marketing
Oceania Cruises

• Colin Stone
Managing Director
Swan Hellenic

• Mike Deegan
Managing Director
Hebridean Island Cruises

• Derek Banks
European Waterways Ltd

• Ken Carver
International Cruise Victims Association (ICV)

• Terry Dale
President and CEO
Cruise Lines International Association (CLIA)

• Lawrence Dessler
Executive Director
Niche Cruise Marketing Alliance (NCMA)

• Ross A Klein

• Bob Levinstein
Cruise Compete

• Alan Lewis
Grand Circle Corporation & Grand Circle Cruise Lines

• Albert Peter
Chief Executive Officer
Silversea Cruises

• Dietmar R Wertanzl
President and Chief Executive Officer
Cruise West